What’s in a name? Well… everything. The name of your business is the first thing people will think of. So many upcoming businesses struggle to come up with the right name. Fret not; we can help to make the process easier for you. Here are a few things that you can consider when choosing that perfect name for your business.
Does this name fit your narrative or the story that you want to tell? Believe it or not, the name of your business is also marketing your venture. Therefore, it is important to ensure that it represents your operation well. In essence, the name of your business is your brand. Yes, you read that right, your BRAND!
Many names come to mind that makes you immediately think of quality, class, or even fitness. Nike is the perfect example. When you think of Nike you start thinking of running, getting into shape, or simply exercising. And don’t forget their tagline… yup! Just do it.
Your business name should connect with persons and leave no questions unanswered.
Plan for the big picture here. Do not limit your business name to include a location. What if in a few years you grow to become international? Let’s say you start by making cat food and you include the word “cat” in your business name, then further down the line you expand and start making other animal food. The business name would then have to be changed to accommodate the additional products and the diversification that your brand now embraces. So, be sure to keep this in mind.
Let’s say you come up with a name; did you check if it already exists? Imagine thinking that you’ve found the most perfect and unique name, only to go through the process of getting it registered and learn that the name is already taken. Bummer, I know…
So, in actively searching for a business name, also do some active investigation. Make Google your best friend. Some websites can help you find unique names (and domains) that have not yet been taken to make your search a little easier.
Transparency and honesty go a long way these days. Keep connected with your customers. Let them know what’s going on. Be sure to encourage them to talk to you and keep the conversation alive. Keep sharing updates and sending positive messages. Let your audience know what’s going on and involve them in some of your decision-making processes. This will help to build customer loyalty.
So, now that you have a few pointers that you need to keep in mind, what are you waiting for? Get going with choosing that right and perfect business name. Let’s make a lasting impression by beginning with the right name.
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